How To Become An Online Reseller: Reselling Business Opportunities In India

Last updated 8 Jan 2021 . 1 min read

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Starting a reseller business is a great option for merchants, small business owners and budding entrepreneurs. Just like any other business, this one requires patience and dedication.

This article will explain what is a reseller business, why you should become a reseller, how you can become a WhatsApp reseller and what are the different business ideas that you can pursue.

Who is a reseller?

A reseller is a company or an individual person that sells products and services they have bought from a manufacturer. This is usually done for profit.

They get a small commission for these products and services (usually in the range of 0.5%-10%) on the sale price.

What is a reseller business?

A reseller business allows you to resell products bought from manufacturers to consumers. The reseller dropship business model is economical, making it an excellent choice for budding entrepreneurs. 

As a reseller, you’re essentially the main dealer between the manufacturer and consumers. You don’t have to create your own products, but you’ll have a wide range of products to choose from. 

Whether you want to resell clothes or resell shoes, you’ll see you can sell anything. Your reseller online shop can expand into other segments without expensive inventory fees, additional costs or high shipping costs.

Types of Reselling Business Ideas

In a reselling business, you can sell anything online. You’ll find a wide range of products online and can sell clothes, kitchen items, handbags, jewelry, beauty products, etc.


Clothing is a huge potential market that includes women, men, and children of all ages. When running a reseller clothing business you can test a few different clothing segments - ethnic wear, western wear at a time and decide which one is working best for you. 

You can remove low-performing segments without any cost to your business, and keep adding new items as they come into trends.

Beauty Products:

Beauty products are being sold across all marketplace and are a growing category especially amongst women resellers. 

Beauty products don’t only mean cosmetics, hair care and skincare products can also be included in this segment. In this sector - the demand is quite high and shipping costs are relatively low.


Selling jewelry online is another niche segment that is getting popularity among women resellers to earn money from home. 

From heavy artificial wedding wear jewelry items to party wear to daily wear jewelry items - this segment meets the needs of all women. This one is easy to sell, has high demands, and low shipping costs.

6 Reasons To Become A Reseller

There are a number of reasons why you should become a reseller. From easily sourcing from a wide range of products selection to lower business costs, you’ll find that starting your own reseller business online has never been easier. 

Here are six reasons why you should become a reseller online:

Sell a Diverse Number of Reseller Products: 

If you become a reseller you’ll be able to sell a diverse range of products. If you resell clothes, as your business expands you can start reselling shoes, jewelry, handbags, home decor items, lingerie, or other related products. 

Adding other products to your reseller online shop won’t cost you too much as you only pay for goods as customers buy from your store.

Launch Your Business Right Away: 

You can think of becoming a reseller because it allows you to start selling the same day you start your reseller business. 

After you’ve added a few great reseller products to your store, you can start marketing your business. You don’t have to wait for inventory to arrive. You can set up and launch on the same day.

Carry No Inventory: 

The best part when you become a reseller is that you don’t have to carry inventory. You can use a reseller dropship marketplace like Amazon, Flipkart which allows you to resell goods without having to buy bulk inventory in advance.

 You only pay for goods as customers order them from your website, making it a great choice for new entrepreneurs. Even if you sell niche products you can still make a profit without holding stock.

Expansion Is Easy: 

If you decide to become a reseller, you won’t be limited by your product category. When merchants wholesale products, it can be a little expensive to buy inventory in bulk, pay shipping fees and have enough product range. 

Resellers can also test other segments without creating an additional inventory. You can expand your inventory from other new segments just with a click of a button.

Low-Risk Involved: 

One of the major advantages of the reseller business is that the financial cost is low. This is the perfect business for the budget-conscious small merchants and low-risk entrepreneurs. 

Bulk inventory is not needed, shipping fees aren’t that high in a reseller business. You only pay for goods as consumers order them through your reseller online platform. Thus, the financial cost for setup is low. 

Freedom To Set Your Own Margins: 

When you become a reseller, you are free to set your own margins. You have the full freedom to price your products any way you want. 

Since the cost of goods is low, you can price your products to ensure your reseller business is profitable. The higher you set your price the more you can make. Be sure to look at industry standards for product pricing.

Best Ways To Promote Your Reselling Business

Did you know that WhatsApp is one of the most powerful business tools to expand your small to mid-level businesses? Other ways to promote your reseller business are with social selling on Facebook, Pinterest, and Instagram. 

The reason why you should consider Whatsapp selling as a tool for expanding your business because online resellers cover 5.4% of the total online e-commerce market segment in India and WhatsApp is an App that almost all resellers and customers are actively using.

When you join the SHECO Partner program, you’ll get access to the SHECO Academy where you’ll learn how to grow your reseller business with exclusive product training and sales training and mentoring from other successful resellers. 


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Pooja Singh
A serial foodie. Restless traveller and a spunky techie with an adventurous soul. Writing is my tool for venting.

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