Social Selling – Part 3: How To Sell Products Via WhatsApp
Want to sell SHECO products via WhatsApp? Learn how to use WhatsApp for business and build a loyal group of customers who will buy from you.
What Is The WhatsApp Business App?
WhatsApp Business is an app for small business owners. If you already have a WhatsApp Messenger account, you can easily migrate your account to a WhatsApp Business account.
You cannot have one phone number linked to both WhatsApp Messenger and WhatsApp Business apps at the same time.
If you want to use both apps, you must get a separate phone and a new SIM and use this number only for business purposes.
If you want to use 2 WhatsApp in one phone, get a dual SIM phone and create your WhatsApp Business account with the second SIM card.
How To Get Started On WhatsApp Business
First, download the free WhatsApp Business App and can create a business profile. If you want, you can add your company’s website, location, and contact information.
WhatsApp Business makes it easy to connect with your customers, message them, send them product updates, and answer their questions.
You can set an “away message” when you are unable to answer, so your customers can be patient and wait for your response.
You can also create a greeting message for your customers and label your contacts or chats, so you can easily find them again.
You can create a catalog of your products and services and also provide customer support and deliver important notifications to customers.
You can also connect your WhatsApp business account with your Facebook Page and run ads.
When your customers click on a Send Message button on your Facebook or Instagram ads, they can start a conversation in WhatsApp.
To connect your WhatsApp business account with your Facebook page:
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Navigate to your Facebook business Page.
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Click Settings.
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In the left side column, click WhatsApp.
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Choose your country code.
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Enter your WhatsApp number and click Send Code.
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Input the code and click Confirm.
To get started with the WhatsApp Business app, watch one of the tutorials below:
· WhatsApp Business Training Tutorial in English
· WhatsApp Business Detailed Training in Hindi
How To Avoid Getting Banned Or Blocked On WhatsApp
If you violate WhatsApp terms and conditions, you could get banned. So, before you start promoting SHECO products, you must know how to avoid getting banned or blocked on WhatsApp.
Here are some reasons why you could get banned on WhatsApp:
· Using an unsupported version of WhatsApp
· Promoting violence on the app
· Creating a fake account impersonating someone else
· Sending too many messages to users who are not added to your contact list.
How do I know if I have been banned by WhatsApp?
You will receive a message from the app saying, "Your phone number is banned from using WhatsApp. Contact support for help."
How do you know if someone blocked you on WhatsApp?
Here’s how to know if someone blocked you on WhatsApp -
· You can no longer see a contact's “last seen” or online in the chat window
· You cannot see updates to a contact's profile photo
· You cannot make WhatsApp calls to them
· You always see one check mark (message sent), and never a second check mark (message delivered)
Now that you know what happens when you block someone on WhatsApp (or when they block you), avoid spamming from your number. When you get banned by WhatsApp it is often permanent.
Want to know how to reach thousands of customers on WhatsApp without getting banned or blocked? Keep reading this article for more tips.
How To Send WhatsApp Bulk Messages
If you want to send WhatsApp bulk messages without being blocked, you must use WhatsApp Business.
You can send bulk WhatsApp messages directly from your PC using a WhatsApp marketing tool without saving the customer number.
You can also personalize your messages, but use these tools carefully, so you don’t get blocked or banned.
The best way to send WhatsApp bulk messages is with a free or low-cost tool like Bitrix24, which offers many useful features.
This Bitrix24 tutorial will show you how to use this free CRM to provide customer support and connect via email, phone, live chat, and more.
How To Send A WhatsApp Broadcast Message
The WhatsApp broadcast list feature will let you send a message to many contacts at once. A broadcast list is a saved list of recipients who have your number saved in their phone’s contacts.
They will see the message as a normal message and when they reply, it will appear as a one-to-one message in your chat screen and will not be sent to anyone else in that broadcast list.
However, you can only send 256 messages a day to a broadcast list. Watch this short tutorial to learn how to send a Whatsapp Broadcast message.
How To Add A Personalized Touch
You can add a personal touch to your WhatsApp messages with emojis or WhatsApp Stickers. If you don't see Stickers, update to the latest version of WhatsApp and make WhatsApp stickers.
Use these apps to get Memoji on Android and create Memoji Stickers in WhatsApp on an Android phone.
Another tip to add a personal touch to WhatsApp messages is to write the way you speak, be friendly and don’t be too promotional.
Start your messages with, “Hi {First Name}” - where “First Name” is the name of the person you are messaging.
How To Add To WhatsApp Status Story
You can share text, photos, videos, and GIF updates that disappear after 24 hours with the WhatsApp Status feature.
To add pictures or videos to your status for more engagement or to share new promotions with your customers do the following:
Open WhatsApp > STATUS.
Tap:
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Text to compose a written status update. You can tap Emoji to add emoji or GIFs, T to pick a font, or Color to pick a background color.
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Camera or My status to take a photo, record a video, or GIF or choose an existing photo, video, or GIF from the picker.
You can also add a caption or make edits to the photo, video, or GIF.
Tap Send.
Alternatively, you can create and send a picture, video, or GIF status update by going to the CHATS tab, then tapping Camera.
To understand how to use the WhatsApp status story feature watch this tutorial on How to Use WhatsApp Status Stories.
How To Join & Create WhatsApp Groups
The easiest way to start promoting your SHECO business is to join a number of existing Indian WhatsApp Groups.
WhatsApp Groups are one of the most popular features of WhatsApp, as you can message hundreds of people at once.
You can find hundreds of Indian WhatsApp group links on the sites below:
You can also create your own WhatsApp group and grow it over time. Here are detailed instructions on how to create a WhatsApp Group.
You must be a group admin to add or remove participants from a group and you can add a maximum of 256 participants to a group.
Check out the instructions from Whatsapp to know how to add contacts to WhatsApp groups, or remove them, if you want.
You can send invitation messages one by one or add participants to a WhatsApp group without adding them to your phone contacts by sharing the group link or group QR code.
Don’t spam your WhatsApp group link all over the web. This is not the best way to start a new relationship with a customer. You can create multiple WhatsApp groups with thousands of participants in all of them together.
Adding contacts one by one or sending all of them a link to join a group can be very time-consuming. However, you can add or import bulk contacts to a WhatsApp group from contacts in an Excel or CSV file.
How To Engage In WhatsApp Groups
Whether you’re posting in someone else’s group or your own, here are some rules to follow:
1. Stick to the group purpose and don't share irrelevant messages.
2. Avoid sending good morning and good night messages.
3. Don’t start conversations without a clear purpose.
4. Don't have private conversations in a group chat.
5. Reply to all messages within 1 – 2 days.
6. Post complete messages and not separate sentences.
7. Format your messages for better readability.
8. Add emojis to boost engagement and be more human.
9. Send out promotions on holidays and festivals.
10. Use beautiful WhatsApp images in your promotions.
11. Always behave professionally with your group members.
12. Immediately report or remove abusive members.
How To Avoid Sending Large Files In Whatsapp
WhatsApp lets you send videos with 16 Mb limit in size and regular files up to 100 Mb.
But it’s better to avoid sending large images or videos on WhatsApp as your customers may not have space or the bandwidth to download them.
If you need to share large files on WhatsApp make sure they are compressed, or upload them on Google Drive and then share the Google Drive link in the group.
WhatsApp is the most popular messaging app in the world and India is WhatsApp's biggest market, so as a SHECO partner, this channel is essential for your SHECO promotions.
I hope you found these WhatsApp marketing tips useful in learning how to sell products via WhatsApp.
Also read:
- Social Selling - Part 1: How To Sell On Pinterest
- Social Selling – Part 2: How To Sell On Facebook in 2020
- 6 Steps To Nurture Leads And Get More Sales
- Know, Like and Trust (KLT) - The Key To Creating Happy Customers
- The 4 Mindset Shifts You Need To Achieve A Winner Mindset
- 10 Secrets Of Successful SHECO Entrepreneurs
