Why You Should ROFL When Asked For Social Media ROI

Last updated 1 Dec 2015 . 2 min read

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Every social media manager faces the same problem. Management buy-in and determining social media ROI still remain obstacles for many brands that want to grow their social media presence. But where are we with social media ROI? Is anyone able to definitively link Likes to Sales? Is ROI an increase in topline or decrease in costs? Is ROI a brand value or purely monetary metric? Social media goals can vary depending on your business, market, customers and company culture.

In this webinar, Lux challenges the concepts of ROI (it is a project management term, after all!) and gives you new ways to think around this question. You will get convincing arguments to take to your management for your social media budgets.

Develop an understanding on the same through the webinar led by Lakshmanan Narayan, CEO and Co-founder of Unmetric Inc. Lakshmanan (Lux) Narayan is the CEO and Co-Founder of Unmetric Inc, the Social Media Benchmarking company. The company’s SaaS platform is a pioneer in the social media competitive intelligence space, and is quickly carving & owning a niche for itself in providing unique analytics across social media platforms like Facebook, Twitter, YouTube & Pinterest.

He is also a volunteer and co-founder at ShareMyCake Charitable Foundation, a non profit Section 25 company that focuses on raising a more ‘giving’ generation of kids. He continues to be a director at Vembu Technologies, a company he previously co-founded.

A graduate of IIT Madras & IIM Calcutta, the greater part of his 17 years of work experience have been at the helm of startups. The remaining years encompassed various roles in advertising, media and entertainment – at Lintas and Initiative Media, Middle East, and a brief stint at the erstwhile Amitabh Bachchan Corporation.

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By Digital Vidya

Digital Vidya
Digital Vidya, Asia’s leading Digital Marketing training company was first and foremost to launch Social Media Marketing Workshop series in India. Since 2009, over 12,000 professionals (including CXOs) from over 6,000 brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 700 Digital Marketing trainings by Digital Vidya across Asia. We also offer customized Social Media/Digital Marketing Workshops for corporations, who are interested in leveraging Digital Marketing to scale up their businesses. Now, we are also Google India’s official training partner to train their agencies. To know more about Digital Vidya and various Digital Marketing trainings offered by us, click here.

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