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Janice Goveas
25 Feb 2014 . 5 min read

Reinventing yourself through Motherhood: Ruchita Dar Shah, Founder and Chief Mommy Officer at First Moms Club (FMC)


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Ruchita Dar Shah is the Chief Mommy Officer of firstmomsclub – a mom’s only Facebook community andfirstmomsclub.in, a soon-to-be launched platform.

Apart from being a full time mom to her two lovely sons, Ruchita started building FMC three years back with the objective of connecting women who, regardless of their vocation, were also mothers. It has now grown to 12000 mothers (and counting). Centrally managed by Ruchita, the group is one of the few platforms that focus on the woman behind the mother. Many similar platforms and forums end up becoming overwhelmingly about the children. The group is being followed up by the website next month.

Ruchita started out in the advertising business, working with Preeti Vyas Giannetti, RK Swamy BBDO and Mudra where she worked on brands like Sony, HBO, Nestle, Dabur, Aditya Birla Group and The Taj. 1 husband, 2 kids, 3 countries and 4 cities after she started, Ruchita found work-life balance as a freelance designer, while starting FMC. You can look her up on her group FMC on Facebook or follow her on twitter @firstmomsclub

Here’s what Ruchita Dar Shah had to say on motherhood and reinvention:

Why First Moms Club?

Initially I started First Moms Club (FMC) to connect with my girlfriends. Facebook allowed us to share our experiences after having become mothers. Some continued with their careers, while some others became stay-at-home moms. While we were different in many ways – be it our education, our career choices, where in the world we lived, the one thing common to all of us was that we were also grappling with this thing called motherhood and needed to reach out and figure it out together without worrying about being judged or being labeled ‘not good enough’. 

Over the last 3 years, my friends invited their friends who then invited other like-minded women onto the group and slowly but surely, we’re now a 12000 strong group (and growing!)

I find building this platform very fulfilling personally. Seeing mothers connecting and communicating with one anotherfrom all over the world is very rewarding, because this is why the group was created to begin with.

Experiences as a woman in the media and advertising field? What do you think of opportunities for women after they have families?

Before I had kids, I absolutely loved it. The mad world of advertising is probably one of the few professions out there that challenges you to be at your creative best every single day. As a woman, it’s also among the most equal opportunity professions.

However, once I had kids, things changed dramatically largelybecause advertising is also one of the least likely professions to respect your need to go home on time! Advertising deadlines will never match or understand yourbaby’sdinnertimeor naptime deadlines. And so, after my second son, I figured that I couldn’t continue to give my work the kind of attention it deserved while being there for my boys as much as I wanted. There are several women in advertising who continue working uninterrupted but it’s not easy.

Today, many corporates are helping moms with their second careers programs. For many women, moving to such an employer would be a good option. Using this opportunity to start something of your own is another.

How much more fulfilling is your life now as an entrepreneur than as a working professional?

For starters, it helps to be able to be more in control of my day. Since I work from home and work for myself I don’t have to think twice about prioritizing things like school events over work, on the days that demand it.

Real fulfillment to me is seeing what I do make a real impact to women like myself. I feel proud of having created a platform where women from all walks of life connect with one another, share their concerns, ask each other for help and are able to share a laugh ensuring we don’t take ourselves and this whole motherhood journey too seriously.

What’s in store for firstmomsclub.in after it launches on March 8 (Women’s Day)?

FMC’s core goal - whether it is the group or the site, is to ensure that it is always a platform for its members to share, connect, communicate, to grow as individuals and professionals and to have fun in doing so.

The first objective of the website is to allow moms to access relevant content a lot more easily.  Through the website we will helpmompreneurs grow their businesses by opening up a bigger market for them. Firstmomsclub.in will also be an ideal platform for ‘mommybloggers’ to reach out to a wider audience. We are open to brands associating with us on the website – because we women always love a good bargain!

The website will build on and grow based on the feedback we get from our members.

Advice to SHEROES out there

While there are several things that come to mind, the one thing that I would highlight here is that motherhood truly opens up a whole bunch of opportunities. It’s a great time to rethink and reboot.

In India since many of us have strong support systems at home, it’s a great opportunity to do what you really love and not what others expect you to do. I know several women who used this opportunity (having had time off when they had children) to branch out into something altogether different from what they were doing before they had kids and ended up being a lot happier and far more successful than they were likely to have been doing regular, unexciting jobs.Many of us find ourselves in jobs that we may or may not be thrilled doing. Motherhood is a great reason for us to relook at our priorities and our lives. I would urge SHEROES reading this to look at motherhood as an opportunity to reinvent yourself.

 


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Janice Goveas
Janice Goveas is a communications professional with over 11 years of experience in public relations and corporate communications. After the birth of her children she decided to bring balance to her work-life and has been freelancing on PR, content, blogging and social media for startups and mompreneurs in partnership with her ex-colleague and very dear friend Meera Warrier. She loves to read, travel, photograph like most of us do. An avid foodie, she blogs on ilivetoeatblog.wordpress.com and tweets at @janoella. You can email her at [email protected]

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