Explore A Career In B2B Content Marketing

Microsoft founder Bill Gates said that “Content is the king.” Behind this is the belief that content, text in particular is central to the success of a website.

In an essay wrote in 1996, Gates had described the future of the internet as a marketplace for the content. The future is here. Companies are shifting towards Content Marketing as it is informative, actionable and useful.

By definition, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Trying to understand the importance of this shift from the traditional marketing strategies, this LED podcast featuring interview of Esther Lee Cruz, an Insights & Content Marketer at Linkedin talks about content marketing in a B2B set up.

Esther is of the opinion that traditional advertising methods are pushy and therefore content provides a personal touch to the branding of a company. Listen to know more about ways to kickstart your career as a content marketer.