Explore A Career In B2B Content Marketing

Last updated 1 Dec 2016 . 2 min read

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Microsoft founder Bill Gates said that “Content is the king.” Behind this is the belief that content, text in particular is central to the success of a website.


In an essay wrote in 1996, Gates had described the future of the internet as a marketplace for the content. The future is here. Companies are shifting towards Content Marketing as it is informative, actionable and useful.


By definition, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.


Trying to understand the importance of this shift from the traditional marketing strategies, this LED podcast featuring interview of Esther Lee Cruz, an Insights & Content Marketer at Linkedin talks about content marketing in a B2B set up.


Esther is of the opinion that traditional advertising methods are pushy and therefore content provides a personal touch to the branding of a company. Listen to know more about ways to kickstart your career as a content marketer.


Lola Jutta
An unapologetic writer, budding travel enthusiast and a default optimist! Life is what you make out of it.

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