Contact Us

{{data[0].User.first_name}} {{data[0].User.last_name}}

{{data[0].User.personal_bios}}

0 followers

0 following

{{data[0].Profile[0].summary}}

  • Q & A
  • mentor Note (0)
  • Followers (0)
  • Following (0)
Please Join or Sign In to share your story.


Answered Questions


Eshani asked

Hi Sonali, I am a User Experience designer. While working on several projects, I have realised that
Hi Sonali, I am a User Experience designer. While working on several projects, I have realised that story telling plays a important role in interaction too. Even a simple registration form needs to be designed well and the copy should be encouraging enough for the user to register. I want to learn more about this field as academically i am a designer. What books can i read or how can i go about it.
10 Mar 2017, 10:27am
Hi Eshani, Story telling is a form of copywriting, I would say. Because different stories touch different people. The type, style, form and writing of each story can be different. Copywriting is an art and science, both. You need to understand 'Who' you are writing for; What you are writing about; Where and when is the reader going to read it? and What do you want him to feel/do after he has read it. Once you answer these questions, you will write stories that connect with your audience. You should write as if you are conversing with the reader and not as if you are selling, even if that is the long term intention. Some books are 'The Copy Book' a big, thick, hard bound book, available online. This will tell you about writing for advertising. Amazing book. There are many others on Storytelling, you will have to go through a few to understand the technique and then write your own way. There are many free resources online as well. Courses on Coursera and Udemy. Do check them out. Hope I have answered your question. If not, feel free to ask. Best, Sonali
View Less
Hi Eshani,

Story telling is a form of copywriting, I would say. Because different
stories touch

Read more

People you follow will be shown here