Sonali Brahma

Sonali Karande Brahma is a Brand and Content Strategist, with 21 years of experience in creating powerful stories for advertising, brand building and communication. She believes that every individual has tremendous potential that can be nurtured. She believes positivity can change everything for the better. She a confirmed believer in woman power.

  • Updates
  • About
7 Feb,17
Freedom at work

Do you 'own' your work? Are you an intrapreneur?

Ownership of your role is actually a hygiene factor, a given. And that ownership involves initiative, taking charge, taking onus and accepting mistakes as well. What it also means and what is critical is the fact that one does not say 'That is not my job!' and do what it takes to help the team achieve the objective (s). 

It involves a certain amount of multi tasking, in fact quite a bit of it, organised thinking and working, proactive thinking and being ready to fall and learn from mistakes. 

Intrapreneur, like the word suggests has to do a lot with the word 'entrepreneur'.

The difference is that an intrapreneur gets to work with freedom within a certain earmarked sphere of responsibility and with someone else's capital. To me it is like a honeymoon period - the best of all worlds. As an entrepreneur, one has to work with one's own capital for a larger part of life. Even if it is a funded company, an entrepreneur has to 'earn' the funding. 

What is common between an intrapreneur  and an entrepreneur is that:

1) Both have to work very very hard

2) Both need initiative, aptitude for handling crisis, a sharp eye on details

3) Both need a hawk's eye on the delivery and ROI and be on top of the results. 

It's a good feeling to be a successful intrapreneur. Ask me. 

I have always been an intrapreneur and an entrepreneur. And a very successful and happy one. 

What about you?

I am an independent Branding Strategist, Creative Director, Writer and Trainer. I also work as Director, Global Communications at santrawale.com

I am a believer in the power of positivity. And believe that everything can get better with even a little positivity. My friends describe as Happy Sonali. I am here to share my positivity with everyone. To see people happy, makes me happy.

SHEROES Android App