Content Marketing Summit Asia 2016
09:30 AM: Opening Remarks
RP Singh, CMS Asia
09:45 AM: 1st Keynote
Amarjit Singh Batra, OLX
10:15 AM: Content Marketing using Social Platforms
Social media platforms are the first choice when it comes to content distribution. This session will provoke more thoughts on how to effectively use social networking channels to connect with your audience via content. And we will hear it from none other than Facebook itself.
Sandeep Bhushan, Facebook
10:35 AM: How to be 'Sultan' of Content Marketing
Bollywood and Advertising is a great bond since ages. How about learning some tips from how Bollywood does great content production movie after movie and we have someone from Yashraj Films to tell us the same.
10:55 AM: Special session on Content Marketing
We all know the grand success story of Flipkart, Senjam will be able to share more with us on how they use content to connect with various stakeholders.
Senjam Raj Sekhar, Flipkart
11:30 AM: How Ching's is using Content Marketing at Scale
Content Marketing is all about Scale. Do you have a blog which was dead after a few posts? This session is must for you then, where you can learn how to keep pushing content continuosly.
11:45 AM: Content Marketing for Apps
To be announced
12:00 PM: Panel - What does it take for brands to think, behave & act like a publisher: A publisher perspective
Okay! We have heard it all "Think like a Publisher" Well, its easier said than done. But we know that publishers know how to connect with audience far better than brands do. So why not learn from them in this session.
Sattvik Mishra, Scoop Whoop
Hormazd Sorabjee, Autocar
Pradyuman M. , MXM
Ashwin Padmanabhan, Reliance Broadcast Network
Samir Bangara, Qyuki
12:45 PM: Lunch Break
Make it a very quick one, you can't miss any session :)
Panel - Are agency partners ready for Content Marketing needs of their client: An agency perspective
Advertisers, usually, are dependent on their agency partners for various marketing requirements and with Content Marketing gaining momentum, they need to be ready with what Today's marketers need. Let's see how are they getting prepared for the next shift.
Mallikarjun Das, Starcom
Tushar Vyas, GroupM
Tripti Lochan, VML
Roopak Saluja, The 120 Media Collective
Abhimanyu R , i420 Digital Media
Nirmalya Sen, Havas Worldwide
02:15 PM: Special session by Times Network
02:35 PM: Content to Commerce: The Value Chain
You will ask what is the real ROI of content marketing? And we will answer that question in this session where you will how you can use content purely for commerce.
Sujal Shah, MissMalini
02:50 PM: How content drives business in BFSI sector
BFSI sector is one of the those sector where it is all about hard core business objectives of getting transactions. Can content help? Let's learn from someone who has done it successfully.
Sandeep Walunj, Reliance Nippon Life Insurance
03:05 PM: Content Marketing Lessons from PornHub
What can porn industry teach us about content marketing? Lets see how one of the largest consumed content on web uses marketing for users to consume more. This will be hot, we assure you.
To be announced
03:20 PM: Break
03:35 PM: Panel - Fears & Challenges of Content Marketing faced by brands: A brand perspective
By now you would heard Agency & Publisher's perspective, this session will have brands discussing their challenges & fears of content marketin