About this course: Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.

Week 1: Gamification and Games

Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from.

Week 2: Deconstructing Games

What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design.

Week 3: Motivation and Psychology

Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification.

Week 4: Design

Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project.

Week 5: Applications

This module describes particular challenges and opportunities when applying gamification in two contexts: within an organization, and in social impact or behavior change environments.

Week 6: Gamification in Perspective

There are many legitimate limitations, concerns, and dangers from gamification. Some of them can be avoided through thoughtful design, but others must be considered directly in any implementation.