What Will I Learn?

• identify the people they want to attract on linkedin
• pinpoint the right keywords to use on their profile summary and other sections
• craft a compelling profile summary

Requirements

• Setup a LinkedIN Account
• Login to your account and edit parts of your profile
• Have a copy of your resume handy

Contents and Overview

This course contains 10 mini-lectures guiding you through the methodology of writing a linkedin profile summary

• Nuts and Bolts - You’ll see why the summary is so important and learn some best practices to keep in mind when writing your summary
• Research and Guru Examples - We will view and analyze several linkedin guru profile summaries to see if they follow the best practices and also identify parts that we can learn from and incorporate in our own summaries. 
• The Framework - Here you will be introduced to the summary framework that will help structure what you write and the order you you’ll want to present in order to achieve maximum impact. 
• Case Examples - We’ll go through 3 drafts as a case example. You can follow along and write your own also!

Who is this course for

• Busy professionals
• Entrepreneurs
• Creative Freelancers

Who is the target audience?

• smart professionals updating their linkedin profile