Learn How to Segment Your Website Visitors for Better Targeting

What Will I Learn?

• Uncover active and new user trends
• Identify which marketing efforts are driving the most new users
• Discover how users flow through your website and where they are dropping off
• Identify which visitors are in the market to buy
• Group visitors based on acquisition date, demographics, geographics, interests, online behavior, technology/ mobile usage, etc.
• Determine which browsers, operating systems and mobile devices visitors use to access your website
• Evaluate how your website stacks up against comparable websites in your industry

Requirements

You'll want to have access to a Google Analytics account so you can follow along with your own data.
Description
Have you poured resources into traffic-driving marketing campaigns only to realize that your new visitors leave without converting and never return? You could be losing website visitors (and potential customers) because your website isn’t properly servicing their needs.

If you want to better identify who your users are and tailor your website experience to their needs, you should be using the Google Analytics Audience reports to group visitors based on acquisition date, demographics, interests, online behavior, technology usage, etc. This information can help you tailor your messaging and website experience to each audience group and determine if you need to adjust your website design to accommodate certain groups, such as those accessing your website via mobile or unoptimized browsers.

In this on-demand course, Marketing Mojo President & CEO Janet Driscoll Miller, a Google Analytics certified expert, will walk you through the Audience reports and provide insight from her 20-plus years of marketing experience. Along with unlimited access, you can also ask her specific questions in the discussion panel.

Enroll in this course now to gain deeper insight into who is actually visiting your website and discover user trends and online behavior to help improve your website design and messaging.

Thank you and enjoy!

Who is the target audience?

• Beginners who want to improve their website
• Intermediate users who want to gather more insightful website and marketing data
• Experienced Google Analytics users who are ready to use Audience reports
• This Google Analytics course is meant for anyone who wants to understand their website visitors, improve website experience and content offerings and increase conversion rates.