Top Down, Bottom Up, Entrepreneurship.. Part 1 of 3

Last updated 21 May 2016 . 3 min read

This is an excerpt from a forthcoming book being co-authored by Rajul Garg and Sairee Chahal

At our campus, I interact with a lot of 20-somethings. They are all about work streams. They seem to be able to manage a whole plethora of work streams thrown seemingly random at them, very spontaneously, very instantaneously. See cake, eat it. Nothing before, nothing after.

Like me, if you were born in the professional world in the 90’s, and if you are good at whatever you do, you have shelves in your mind. Structure. Think you want something sweet, deliberate, see which one you want, “procure” cake, eat cake.

Go back in time when you were a kid, you were more in the moment. If you felt like sleeping, you did. If you were hungry, you shouted out. If you fell down, you cried. Gradually as you get older, life got a structure. School time, bed time, three meals in a day, play time and so on. As you got older and older, the structure kept on becoming bigger and bigger and we keep stuffing everything in shelves. We meet new people, and immediately try to bucket them in a category, we think of businesses and we think X of Y. Food, clothing, healthcare, education, concept of good looks, concept of fun, concept of well being, everything is a shelf.

As Morgan Freeman’s character Red says in the iconic movie – The Shawshank Redemption – “These walls are funny. First you hate 'em, then you get used to 'em. Enough time passes, you get so you depend on them. That's institutionalized.”

We are deeply institutionalized and there are good reasons for it. The biggest reason is that its comforting, convenient, safe. Its our way of understanding the world. It appeals to the rational mind. If you remove the structure, all hell will break lose. Jailbreak.  Chaos. Fire.

At the same time, as a rational mind, one can’t help but see the matrix and think about it. Once you are aware that it exists, you see it everywhere.

Its clear to me that we need the shelves, but its also clear that the system is far from perfect and shelves are extremely restrictive. Its outdated technology.

So what’s the new technology?

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