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Digital Vidya
23 Feb 2015 . 3 min read

Social Media Marketing For SMBs By Evan Carmichael


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Care to learn about social media marketing for SMBs? Wish to develop an understanding for the same? Find the below Webinar by Mr. Evan Carmichael, Director, Evancarmichael.com and develop a complete understanding for the same.

The problem with the most of the social media campaign is that they are boring. There is no feeling, no emotion to that. Say for example would you share any of your companies’ unnecessary campaign if you are not force to. So first clear an idea of what your company stands for? Start posting creative and funny stuff, need not to be too much informative, because people don’t have time to read all those lines for you. It’s hard to be motivated if you’re working under pressure or some fixed guideline.

What do you stand for?

Some up what you want to say in one word which should be impactful. For example, Martin Luther stands for FREEDOM, for Steve Jobs it should be INNOVATION. For Mahatma Gandhi the word is PEACE.

You broadcast your campaign massively but remember people will get bore soon if you push it continuously on their page.

5 Step Process:

  1. Claim: Go out and get your accounts. You need to owe your name, your company name and what you do on social media. Select such a unique name that nobody can take it away from you.
  2. Listen: Listen carefully about customers’ demands. You need to know where your customers are. If your target audience is hanging on twitter, you need to be on twitter.
  3. Reactive: You are acting in a way how people want you to react i.e. responding the people who are talking about you. Or just say, thank you if they acknowledge you. If people are talking about you then you must be a part of that conversation. It’s not like if people are complaining about you or commenting about you then only you should reply them, but be proactive in such cases it should not happen at first place.
  4. Proactive: Talk about originality, through FB sharing, or twitting on twitter before launching your product or services. Just create hype by taking certain baby steps.
  5. Movement: This is the powerful step. Take forward “what you stand for”. You need to convey what you do by taking believe out of them. Like for example this tag line: “if opportunity doesn’t knock, build a door”.

Webinar Leader's Profile:

Evan Carmichael helps entrepreneurs. At 19, he built then sold a biotech software company. At 22 he was a venture capitalist helping raise between $500,000 and $15 million. He now runs EvanCarmichael.com, one of the world’s most popular websites for entrepreneurs. His goal is to help 1 billion entrepreneurs. He has helped set 2 world records, works 20 hours per week, uses a stand-up desk, rides a Vespa, raises funds for Kiva, and created a line of Entrepreneur trading cards. He graduated from the University of Toronto and enjoys salsa dancing, being a DJ, and the Toronto Blue Jays.


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Digital Vidya
Digital Vidya, Asia’s leading Digital Marketing training company was first and foremost to launch Social Media Marketing Workshop series in India. Since 2009, over 12,000 professionals (including CXOs) from over 6,000 brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 700 Digital Marketing trainings by Digital Vidya across Asia. We also offer customized Social Media/Digital Marketing Workshops for corporations, who are interested in leveraging Digital Marketing to scale up their businesses. Now, we are also Google India’s official training partner to train their agencies. To know more about Digital Vidya and various Digital Marketing trainings offered by us, click here.

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