Guide To Jumpstart Your Career In Advertising
What was once considered as a non-lucrative employment option and was frowned upon for not being a mainstream career in India, is a Rs.63,000 crore industry today. Various factors- the primary of which is capitalism- have come together to contribute in making the advertising industry as one of the most sought after careers. If you are looking for some leads to debut in advertising, presented below are details about the five best advertising firms in India.
Ogilvy and Mather Ltd. – Founded in 1962 by the “Father of Advertising,” David Mackenzie Ogilvy, the advertising giant continues to be the undisputed king in this line of business. India is one of the 150 countries worldwide, where Ogilvy has its offices. Remember the incredible Liril Soap, Dairy Milk and Vodafone ads? Now you know who gave them to us.
JWT Hindustan Thompson Associates – This firm was founded way back in 1864, which surely makes it one of the oldest advertising firms in the world. A leading advertising agency in India, the firm has created ads for big brands like Nestle and DTC.
Mudra Communications Ltd. – It isn’t uncommon for an Indian student focusing on cracking the management exams to secure a career in advertising, with aspirations to join Mudra communications. Mudra is one of the biggest players in the ad agency market in India, serving brands like HDFC, Asian Paints, Bata and Reebok ( just to mention a few!)
Rediffusion DY & R – Rediffusion is a diverse segment of the WPP group, one of the best advertising agencies in India. This particular offset doesn’t just focus on advertising, but a host of other communication heads such as consultancy, social media and even web designing. A great place to be in if you want to diversify your communications skills (though not a prerequisite)
Leo-Burnett Pvt. Ltd. – Even though Leo-Burnett is a Chicago based ad agency, it has made its presence felt in the Indian Ad industry by steadily working towards being one amongst the top 10 ad agencies of India. With over 100 offices all over the world, the India office is located in Bangalore. A choice not to be dismissed if you are looking for a stellar advertising company.
Check out the career pages on their websites and who knows, the opportunity you’ve been waiting for might just be round the corner!
Being a part of the advertising industry can be incredibly fulfilling if you’ve always desired to work in a creative environment. A career in advertising is fun, exciting and challenging at the same time. What you put out, or help put out there, has the power to influence millions of people, and their perceptions. It is, indeed, a genuine chance to make a difference. What are some of your favourite advertisements? This ad, on the #mombeagirl again series by Amazon is definitely one of our favourite ads. Isn’t it a beautiful call to all the SHEROES out there to pursue what they love?