Brands and customer care – The all new social media hotline

Last updated 15 Dec 2015 . 3 min read

With the extensive use of social media, the typical customer has dramatically changed his ways of interacting with brands. He is online, talking, posting, tagging, tweeting, hunting for your brand, using social media as a hotline. And whether you like it or not, he expects a response. It’s the age where users begin a conversation and brands must listen, acknowledge and act. It’s also the age where your customer judges you beyond your product offering. It wants assistance…on the go.

With a smart process setting, brands can be well-prepared for these ongoing conversations and build a positive brand reputation through an efficient social media customer care. Prepare for the unknown and adapt to match the situation. The channel could change, the methods could change, but your customer will always expect one thing from you – unconditional service.

Key Takeaways:

--How brands can tackle the pressures of listening, monitoring and caring for the customer via social media channels?
ow do we set a smooth process around it?
--How to manage negative comments?
--How to build upon the positive ones? And how to avoid crisis?

Develop an understanding on the same through the below webinar led by Harshita Pande Joshi, Social Media Strategist.

Harshita Pande is a social media professional, she likes to call herself an enthusiast. She studied Communication Design from Sir J.J. Institute of Applied Art, Mumbai, started her career as a copywriter and soon found herself writing Facebook updates and tweets. The spontaneous nature of social media is what caught her attention, and she hasn’t deviated since.

From writing for a brand, to building clear marketing strategies, Harshita has catered to the needs of the social consumer. She is known to bring a unique combination of strategic solutions through design thinking. She has played a key role in social media brand strategies, campaigning, user engagement, advertising and best methods to manage and grow online reputation. Her work portfolio includes many brands in the sector of fashion, travel, luxury, hospitality, healthcare, B2C and B2B. She has been an active Wikipedia contributor since 2010.

About Digital Vidya:

Digital Vidya, Asia’s leading Digital Marketing training company was first and foremost to launch Social Media Marketing Workshop series in India. Since 2009, over 11,000 professionals (including CXOs) from over 5,000 brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 500 Digital Marketing trainings by Digital Vidya across Asia.

We also offer customized Social Media/Digital Marketing Workshops for corporations, who are interested in leveraging Digital Marketing to scale up their businesses. Now, we are also Google India’s official training partner to train their agencies.

To know more about Digital Vidya and various Digital Marketing trainings offered by us, click here.

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