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sonal asked

Hi sonali, I have to ask something very imp and whch is related to your work field too. I ahve build
Hi sonali, I have to ask something very imp and whch is related to your work field too. I ahve build a tech enabled media platform where we have aggregated all media options available in India so as to enable ease in media buying. After making the product and 8 months preparing supply side, buyer side is not so open to buying media online as they have tie ups as per communication through them. Please suggest, I m incurring cost and I am from law background, got into this and now thinking to stop in losses. Please guide, Please.
15 May 2017, 05:08pm
Hi Sonal,\n\nThe concept sounds interesting to me; however, customer feedback is\nimportant too. Media buying is a lot about media planning initially. And\nfor media planning, organizations prefer to go to media agencies who are\nexperts. What I am saying is that, media planning is a customised,\ntailormade option; and with the tie ups that are becoming the norm today,\nyou may consider:\n1) Incorporating the tie up angle in your platform\n2) Targeting it towards as agencies/media planning and buying\nagencies/media consultants\n3) Getting the media sellers to have a buyin as well.\n\nThese are just suggestions based on the information you have shared. But to\nreally come to a decision, there is a lot left unsaid here.\n\nAll I wish to say is, do not rush into any decision now. Talk to the\ncustomers, explore angles of innovation, talk to ad agencies and media\nsellers and then decide.\n\nAll the best!\n\n
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Hi Sonal,\n\nThe concept sounds interesting to me; however, customer feedback is\nimportant too. Med

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