Hello Nandita! Thankyou for this opportunity. How do you spin a story around a research with hard co
Hello Nandita! Thankyou for this opportunity. How do you spin a story around a research with hard core, often boring data? 25 Jan 2017, 03:12pm
As your question suggests, treating hard core and 'boring' data is a very challenging job indeed. I would suggest a four step approach to begin with:
1. What is the objective of the research and why do you want to communicate this to your target audience? What do you want your audience to retain from this?
2. Identify who your target audience is: what is their background, what is the optimal attention span they can give, what works best for them. Be empathetic to their needs and try and understand what is it that works best for them, not what YOU think is best for them.
3. Define your delivery vehicle - what are the platforms using which you can optimally reach your audience. Is it print, or video/television, or digital? Is it for a group or is it for an individual?
4. Once you have answered the above you should be able to start defining the language you should use, the tonality, the colors schemes, the visual story you should tell and more.
Always keep in mind - when visuals accompany text, the retention is always better. Learn how to use info-graphics effectively and use these to tel a better story. Try and create a connection between the research findings and the real life challanges of the viewer and tell a story that touches these spaces. You would be able to have a far better reach, if you place yourself in your audiences shoes and tellthem the story in their own language. View Less
As your question suggests, treating hard core and 'boring' data is a very challenging job indeed. I