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Shilpa asked

Hi Ankitaa..I am working for an automotive company since the past 6 years and I have been doing soft
Hi Ankitaa..I am working for an automotive company since the past 6 years and I have been doing software requirements analysis, design, coding and testing in the embedded domain. I have an 8 month old baby now. I got back to work 2 months ago after my maternity leave. I do find my work interesting but there is always a part of me which keeps wondering whether I should stay away from my baby for this. Lately I have been getting interested in writing and so was thinking about switching to a career of content writing and digital marketing. Since you are working in a similar area, thought of seeking your advice on how do I get started. How will I be able to learn about these areas and also whether it is advisable to switch into a different career path now? I want to look into work from home option to manage both family and work, but I am worried about a reduction in my pay. I hope to write a novel some day too, just like you :) Hope to hear from you soon..
13 Jun 2017, 11:50am
Hi Shilpa, thanks for your message. My apologies for a delayed response but I had been traveling so couldn't get to answer you earlier. I totally understand your dilemma about questioning your work that pays you but keeps you away from your baby. My own daughter is almost 4 but even now I hate to step away from her for meetings and other official work. Having said that, you do have to understand the pay is not that good in content writing, though it's slightly better in digital marketing. And for beginners, it's even worse. I don't want to scare you but just want to give you a real world view. Moreover, content writing and digital marketing are two different worlds. Content writing can be a digital marketing strategy, but digital marketing is a vast field in itself, so if you're just starting out, you need to decide which way to go - content writing or some other digital marketing field like social media, website, etc. I started in content writing and web development in sync since writing was one of my passions (still is!) and I was into programming languages due to my degree in Computer Engineering. As I moved through the cycles of my career, I started adding more digital marketing strategies like SEO, social media, branding, etc. to my portfolio and that's how I earned my title of a Digital Marketing Strategist that I use today. I think it took me 3-4 years to all the aspects to my portfolio, and since then I've been honing my skills with different projects. What I'm trying to say is you will have to do your research and pick a field, don't try to get into everything all at once - you'll just stretch yourself too thin. Connect with me on LinkedIn and we can take this conversation further. Thanks! (P.S. I should have written my novel by now but I'm still stuck at Chapter 1 because I just don't find the time between my baby, husband, family, friends, and of course work. If you want to write a novel, write now, focus on it now because once you're working from home, you won't find the time for a novel. I've learnt this the hard way!)
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Hi Shilpa, thanks for your message. My apologies for a delayed response but I had been traveling so

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