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Kraftly is India's first C2C mobile marketplace for unique and hand crafted products, which so far have been available largely offline.

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location : Delhi


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What to sell online: finding the right product 18 Feb,16

If you are thinking to become a part of the ever-increasing eCommerce industry and want to sell online in India or abroad, one of the first hurdles you’ll have to tackle is what to sell online. Your creation needs to attract customers – either helping them in some way or by being very appealing and attractive for daily use.

How to Come Up With a New Product?

Does it feel like every single product you think of, has already been done? Don’t beat yourself about it – you’re not the only one to think like that. Every product has been done and yet new products are launched daily – that’s because a product need can be addressed in many different ways. For instance, for someone who uses tea cups every day, these hand-painted kulhad cups would be a nice change.

What Do We Mean By Product Needs?

Think of it like solving a customer’s need in an effective way – whether that requires a change on existing product or the creation of a completely new product, that is upto you and your creativity. It’s all up to how you want to go about with your creation, and what ultimately works best for the customer. In today’s digital world, we forget the importance of a wall-clock, and you can make it as creative and innovative as you wish.

Make Your Customers Fall in Love

When a shopper feels passionate about something, he or she is more likely to spend money on it. Try to address a subject that a lot of customers are interested in and your product can get really popular really quickly. Everyday items like handbags, cutlery or clothes are a great place to start experimenting with your creativity.

Work Around Your Own Interests

Looking at market opportunities can be an effective way to start your eCommerce business – but going with things you like is the best way to build a long-term plan. Create your products based on your own interests in mind, and you will end up catering to a lot of customers with the same interests.

Niche It Is Then

There is a lot of competition when it comes to the most common and popular product categories – so choose products that aren’t available to the shopper easily. A great way to find niche product categories to work on is to look for keywords in online search queries that don’t show great products instantly. This means that when a shopper searches for that particular product on Google, there is very little that he or she will find – you can fill that gap by planning and creatively working towards it. Select a niche product category that can become your focus point and serve the market just as well – such niche products will help you shape your e-commerce business with a strong foundation from the start.

Not to Forget

Many online marketplaces like Kraftly do not allow fake and counterfeit products to be sold on their platform. Everything else – including your best creations – is most welcome!

About Kraftly

Think of Eccentricity, Think of Offbeat, Something Homely, a Little Cultured, Sometimes Urban, always fun. Think of Unique.

Think of KRAFTLY

The land of India is indeed rich in its history, cultural heritage and age-old and evergreen tradition of handicrafts. Kraftly is a pursuit by young and thoughtful people to develop a visual martketplaces to share with the world the art and values preserved by India. We believe in uniting artisans, homepreneurs and other small retailers with seekers of craft across the globe, thereby encouraging craftsmen to further strengthen the roots of Indian diversity.

There are over 50M homepreneurs, artisans and flea market sellers that currently have no avenue to sell online except for unorganized channels such as WhatsApp and Facebook. Further, a large number of consumers have no place to discover such eclectic products except in an offline setting. Kraftly wants to become the one-stop shop to cater to both these audiences.

Currently available options, allow small and hobby sellers to only sell through platforms such as classified listings. However, this doesn’t address the fundamental problem associated with commerce – which is payments and shipping. Kraftly addresses these issues and offers a complete buying and selling experience that truly makes it the first C2C marketplace of India. The app enables any individual, hobby seller or shop owner to create their own branded micro-shop, list products and receive payments on the go – without requiring any paperwork. Kraftly completely manages payments and logistics for each seller thereby allowing the long tail of small and home sellers to go online.

Until now, it was difficult to reach small sellers, but with the explosion of the smartphone market in India, the dynamics are in favor.  For a lot of these sellers, introduction to the Internet has been through the smartphone making it the first medium to get online. The listing process on Kraftly is as simple as adding a picture to Facebook or WhatsApp.

By bringing a large supply of un-standard products online, Kraftly will become a one stop mobile app to shop for unique, quirky and trendy products across categories. Since products are being listed directly by the creator, prices will also be relatively cheaper than what consumers are used to paying. This makes Kraftly a win-win situation for both the seller and the buyer.



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