Contact Us
SheroseBanner (1)
Kraftly

Kraftly is India's first C2C mobile marketplace for unique and hand crafted products, which so far have been available largely offline.

web : http://goo.gl/KWEnWe

location : Delhi

99 Followers

Back to All Updates
Making Women Entrepreneurs Go Digital 16 Nov,15

If we talk about the status of women entrepreneurs in India in the last 5 years ago, the numbers are not very impressive. However, with the exponential growth of internet business, the industry has actually seen a huge increase in number of new women entrepreneurs, which was earlier reserved as “Male Bastion.”

According to Web Women and Entrepreneurship Study, 58% of women are actually beginning their home business in the age group of 20-30 years.

But What Lies Between Your Passion And Reality?

Women are born multi-taskers but there are certain “digital” constraints, which hold them back from turning their ideas into business. The limitation of technical knowledge, pain of managing things and while doing this giving enough time to family and children is quite a daunting task.

Say Hello To Effortless Selling with Kraftly

The idea of Kraftly was born because we wanted everyone, and by everyone we mean anybody who wishes to sell anything online, to setup their online store and manage things on the go, quite literally. There are millions of women entrepreneurs, who currently have no avenue to sell online, other than unorganized channels like WhatsApp or Text Messages. Also, we know women love shopping and there was limitation of online setting to discover such eclectic products except in an offline setting. Kraftly wants to become the one-stop shop to cater to both these audiences.

Kraftly app follows a model of an open marketplace which allows any seller – online or offline – to create their “microshop” in seconds and start selling. Currently available options, allow small and hobby sellers to only sell through platforms such as classified listings. However, this doesn’t address the fundamental problem associated with commerce – which is payments and shipping. Kraftly addresses these issues and offers a complete buying and selling experience that truly makes it the first C2C marketplace of India. The app enables any individual, hobby seller or shop owner to create their own branded micro-shop, list products and receive payments on the go – without requiring any paperwork. Kraftly completely manages payments and logistics for each seller, thereby allowing the long tail of women home sellers to go online without any hassles.

Just Click, Upload To Start Selling

The current ecommerce ecosystem is primarily geared up for B2C commerce with a strong focus on standardized products sold through a small set of distributors and suppliers. Small sellers make up a large part of offline retail, yet are unable to sell with the large marketplaces. On-boarding a seller onto B2C marketplaces is a tedious process that only a few small sellers will ever want to undertake. Further, marketplaces have huge barriers such as – photo shoot quality, minimum number of products required, product specifications and documentation that further have prevented small or home women seller community to launch online. With a strong focus on promoting small sellers, Kraftly allows users to simply click pictures of their products and completely manage their microshop – all from their smartphones. Also, Kraftly pioneers a unique wallet system that allows buyers to directly deposit payments into the seller’s wallet making the transaction extremely transparent.

Our unique model allows us to represent hompreneurs and create a venue to easily conduct business with convenience. We strongly support the women seller community and have planned several initiatives around the same in the coming year.

About Kraftly

Think of Eccentricity, Think of Offbeat, Something Homely, a Little Cultured, Sometimes Urban, always fun. Think of Unique.

Think of KRAFTLY

The land of India is indeed rich in its history, cultural heritage and age-old and evergreen tradition of handicrafts. Kraftly is a pursuit by young and thoughtful people to develop a visual martketplaces to share with the world the art and values preserved by India. We believe in uniting artisans, homepreneurs and other small retailers with seekers of craft across the globe, thereby encouraging craftsmen to further strengthen the roots of Indian diversity.

There are over 50M homepreneurs, artisans and flea market sellers that currently have no avenue to sell online except for unorganized channels such as WhatsApp and Facebook. Further, a large number of consumers have no place to discover such eclectic products except in an offline setting. Kraftly wants to become the one-stop shop to cater to both these audiences.

Currently available options, allow small and hobby sellers to only sell through platforms such as classified listings. However, this doesn’t address the fundamental problem associated with commerce – which is payments and shipping. Kraftly addresses these issues and offers a complete buying and selling experience that truly makes it the first C2C marketplace of India. The app enables any individual, hobby seller or shop owner to create their own branded micro-shop, list products and receive payments on the go – without requiring any paperwork. Kraftly completely manages payments and logistics for each seller thereby allowing the long tail of small and home sellers to go online.

Until now, it was difficult to reach small sellers, but with the explosion of the smartphone market in India, the dynamics are in favor.  For a lot of these sellers, introduction to the Internet has been through the smartphone making it the first medium to get online. The listing process on Kraftly is as simple as adding a picture to Facebook or WhatsApp.

By bringing a large supply of un-standard products online, Kraftly will become a one stop mobile app to shop for unique, quirky and trendy products across categories. Since products are being listed directly by the creator, prices will also be relatively cheaper than what consumers are used to paying. This makes Kraftly a win-win situation for both the seller and the buyer.