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Kraftly is India's first C2C mobile marketplace for unique and hand crafted products, which so far have been available largely offline.

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How Kraftly Is Organizing The “Unorganized” Indian Market? 8 Dec,15

We are extremely aware of the fact that India is a big marketplace with huge potential. Here, the existence of not only big businessmen but small entrepreneurs and home sellers make it one of the most sought-after markets. The recent arrival of “Digital India” concept has truly introduced new avenues for sellers, especially homepreneurs. They are seeking to try the digital way of selling. But, due to many constraints, they have been unable to get into the “organized digital” platform.

Today, there are millions of home sellers, artisans and flea market sellers, with beautiful products, but no good avenue for selling. They are selling on unorganized markets like WhatsApp & Facebook page. Why? Because, the current ecommerce ecosystem is primarily geared up for B2C commerce with a strong focus on standardized products sold through a small set of distributors and suppliers. Small sellers make up a large part of offline retail, yet are unable to sell with the large marketplaces. So, to cater the needs of such sellers, many low commission marketplaces have opened up. They are not very different from big marketplaces but since, they help you go online without any documentation and charge a very low commission, it has become the brand new avenues for such sellers.

Taking a Step Ahead in Organizing the Market

One such step of organizing this unorganized market has been taken by Kraftly. Kraftly, India's first C2C buy & sell marketplace for eccentric products, which so far have been available largely offline.  These items cover a wide range, including art, home & living, apparel, fashion accessories, costume jewelry, craft supplies, food, bath and beauty products, toys and unique products.

The best part about this marketplace is that it follows a model of open marketplace, which allows any seller to create their “branded shop” in seconds and start selling, without the need of any documentation. Further, it allows users simply click pictures of their products and completely manage their microshop – all from their smartphones.

For payment, they pioneer a unique wallet system in which the payment is deposited instantly. This payment is safe and can be easily transferred to bank account anytime. This makes Kraftly the fastest payout marketplace. Other than this, Kraftly also takes care of the logistics, which is the major pain point for online sellers. They have tied up with multiple courier companies to offer the best and easily logistics solution, so that the sellers can focus on their products and leave the rest.

This unique model has created a venue for sellers to easily conduct business with convenience. With a strong support for small sellers’ community, they have come up with such easy and unique features that have actually simplified online selling. Sellers can also promote their store on social media channels. They can share their product with a direct payment link to their customers, via WhatsApp and Facebook. This way, they don’t have to opt out of the previous method of selling. Thus, Kraftly is not only organizing the unorganized market, keeping the perks well and alive.

Do you want to become an entrepreneur and turn your dream into reality? Then, you can open your own online shop on Kraftly as no cost. All you need are your awesome products and zeal to sell. No matter whether you are selling 1 product or 100, have been in the business for years or making your debut, Kraftly is for everyone. To create your online store, download Kraftly app, available on Android and iTunes and get the ball rolling. Believe us, it just take 30 seconds to create your online store. Try it!!

About Kraftly

Think of Eccentricity, Think of Offbeat, Something Homely, a Little Cultured, Sometimes Urban, always fun. Think of Unique.

Think of KRAFTLY

The land of India is indeed rich in its history, cultural heritage and age-old and evergreen tradition of handicrafts. Kraftly is a pursuit by young and thoughtful people to develop a visual martketplaces to share with the world the art and values preserved by India. We believe in uniting artisans, homepreneurs and other small retailers with seekers of craft across the globe, thereby encouraging craftsmen to further strengthen the roots of Indian diversity.

There are over 50M homepreneurs, artisans and flea market sellers that currently have no avenue to sell online except for unorganized channels such as WhatsApp and Facebook. Further, a large number of consumers have no place to discover such eclectic products except in an offline setting. Kraftly wants to become the one-stop shop to cater to both these audiences.

Currently available options, allow small and hobby sellers to only sell through platforms such as classified listings. However, this doesn’t address the fundamental problem associated with commerce – which is payments and shipping. Kraftly addresses these issues and offers a complete buying and selling experience that truly makes it the first C2C marketplace of India. The app enables any individual, hobby seller or shop owner to create their own branded micro-shop, list products and receive payments on the go – without requiring any paperwork. Kraftly completely manages payments and logistics for each seller thereby allowing the long tail of small and home sellers to go online.

Until now, it was difficult to reach small sellers, but with the explosion of the smartphone market in India, the dynamics are in favor.  For a lot of these sellers, introduction to the Internet has been through the smartphone making it the first medium to get online. The listing process on Kraftly is as simple as adding a picture to Facebook or WhatsApp.

By bringing a large supply of un-standard products online, Kraftly will become a one stop mobile app to shop for unique, quirky and trendy products across categories. Since products are being listed directly by the creator, prices will also be relatively cheaper than what consumers are used to paying. This makes Kraftly a win-win situation for both the seller and the buyer.



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