web : Kraftly
location : Delhi
Think of Eccentricity, Think of Offbeat, Something Homely, a Little Cultured, Sometimes Urban, always fun. Think of Unique.
Think of KRAFTLY
The land of India is indeed rich in its history, cultural heritage and age-old and evergreen tradition of handicrafts. Kraftly is a pursuit by young and thoughtful people to develop a visual martketplaces to share with the world the art and values preserved by India. We believe in uniting artisans, homepreneurs and other small retailers with seekers of craft across the globe, thereby encouraging craftsmen to further strengthen the roots of Indian diversity.
There are over 50M homepreneurs, artisans and flea market sellers that currently have no avenue to sell online except for unorganized channels such as WhatsApp and Facebook. Further, a large number of consumers have no place to discover such eclectic products except in an offline setting. Kraftly wants to become the one-stop shop to cater to both these audiences.
Currently available options, allow small and hobby sellers to only sell through platforms such as classified listings. However, this doesn’t address the fundamental problem associated with commerce – which is payments and shipping. Kraftly addresses these issues and offers a complete buying and selling experience that truly makes it the first C2C marketplace of India. The app enables any individual, hobby seller or shop owner to create their own branded micro-shop, list products and receive payments on the go – without requiring any paperwork. Kraftly completely manages payments and logistics for each seller thereby allowing the long tail of small and home sellers to go online.
Until now, it was difficult to reach small sellers, but with the explosion of the smartphone market in India, the dynamics are in favor. For a lot of these sellers, introduction to the Internet has been through the smartphone making it the first medium to get online. The listing process on Kraftly is as simple as adding a picture to Facebook or WhatsApp.
By bringing a large supply of un-standard products online, Kraftly will become a one stop mobile app to shop for unique, quirky and trendy products across categories. Since products are being listed directly by the creator, prices will also be relatively cheaper than what consumers are used to paying. This makes Kraftly a win-win situation for both the seller and the buyer.