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Kraftly

Kraftly is India's first C2C mobile marketplace for unique and hand crafted products, which so far have been available largely offline.

web : Kraftly

location : Delhi

99 Followers

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Kraftpreneurs - Story of Shivi Sharma
13 Apr,16

Tell us something about the store owner - the brain behind the brand? ANS : The Store Owner, Shivi Sharma(that is me), is a woman in her mid twenties.

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Handling Stress - 5 Ways You Can Work Your Way to the Top
27 Feb,16

Handling a small store is not easy.

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What to sell online: finding the right product
18 Feb,16

If you are thinking to become a part of the ever-increasing eCommerce industry and want to sell online in India or abroad, one of the first hurdles you’ll have to tackle is what to sell online.

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Sellers at Kraftly - Story #1
21 Jan,16

Kraftly sellers Kriti Baveja, Divya Gupta share their story here:   .

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What's New At Kraftly - 16 New Crafts In 2016
8 Jan,16

A new year means a makeover! But it doesn't have to be limited to your wardrobe.

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How to avoid creative blocks and work from home
28 Dec,15

Being a home based entrepreneur and working from the comfort of your couch seems like an excellent choice.

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The Best and Inexpensive Secret Santa Gifts Ideas
21 Dec,15

The holiday season is literally upon us and that means it’s time to get all set for many holiday parties.

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How Kraftly Is Organizing The “Unorganized” Indian Market?
8 Dec,15

We are extremely aware of the fact that India is a big marketplace with huge potential.

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Making Women Entrepreneurs Go Digital
16 Nov,15

If we talk about the status of women entrepreneurs in India in the last 5 years ago, the numbers are not very impressive.

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Women and Apps
14 Oct,15

About Kraftly

Think of Eccentricity, Think of Offbeat, Something Homely, a Little Cultured, Sometimes Urban, always fun. Think of Unique.

Think of KRAFTLY

The land of India is indeed rich in its history, cultural heritage and age-old and evergreen tradition of handicrafts. Kraftly is a pursuit by young and thoughtful people to develop a visual martketplaces to share with the world the art and values preserved by India. We believe in uniting artisans, homepreneurs and other small retailers with seekers of craft across the globe, thereby encouraging craftsmen to further strengthen the roots of Indian diversity.

There are over 50M homepreneurs, artisans and flea market sellers that currently have no avenue to sell online except for unorganized channels such as WhatsApp and Facebook. Further, a large number of consumers have no place to discover such eclectic products except in an offline setting. Kraftly wants to become the one-stop shop to cater to both these audiences.

Currently available options, allow small and hobby sellers to only sell through platforms such as classified listings. However, this doesn’t address the fundamental problem associated with commerce – which is payments and shipping. Kraftly addresses these issues and offers a complete buying and selling experience that truly makes it the first C2C marketplace of India. The app enables any individual, hobby seller or shop owner to create their own branded micro-shop, list products and receive payments on the go – without requiring any paperwork. Kraftly completely manages payments and logistics for each seller thereby allowing the long tail of small and home sellers to go online.

Until now, it was difficult to reach small sellers, but with the explosion of the smartphone market in India, the dynamics are in favor.  For a lot of these sellers, introduction to the Internet has been through the smartphone making it the first medium to get online. The listing process on Kraftly is as simple as adding a picture to Facebook or WhatsApp.

By bringing a large supply of un-standard products online, Kraftly will become a one stop mobile app to shop for unique, quirky and trendy products across categories. Since products are being listed directly by the creator, prices will also be relatively cheaper than what consumers are used to paying. This makes Kraftly a win-win situation for both the seller and the buyer.