How To Write A Great Press Release

Digitaldefynd.com


Application Deadline - 5 May 2017

Free

Online

What Will I Learn?

  • Create compelling news announcements
  • Write an effective, high impact press release
  • Develop press releases that align with overall business objectives and communications strategy

Requirements

  • Basic English writing skills
  • Word processing software

Description

A well-written press release is the most essential element of an effective public relations strategy.

This course is designed to give you the tools you need to write a high-quality, high-impact press release. The instructor has written hundreds of press releases for many different types of clients over the last 20 years. Through this experience, he has seen many of the challenges faced by marketing organizations and entrepreneurs that are trying to get their messages out into the media. With this in mind, he prepares you to avoid some of the most common problems that people make in issuing press releases, including:

  • Not understanding that a press release should contains news. The word “New” is in “News.” You have to have something new to say in a press release or it will get ignored.
  • Selling your product or service too directly through the press release. It’s not a brochure.
  • Not creating a cadence of news announcements over time, giving the impression that the company has ceased doing anything noteworthy.
  • Not aligning news announcements with the overall corporate communication strategy and business objectives

The course gives you a proven approach for avoiding these errors and creating a press release that will get noticed by your target audiences:

  • Looking at the bigger picture - why you should do a press release in the first place?
  • The reasons for issuing press releases.
  • The impact of the changing media landscape – the challenges and opportunities it presents.
  • Making the press release a successful element in the broader communication strategy.
  • Finding your news. What’s your story? Why are you special? A great press release contains news.
  • Understanding the basics of press release writing.
  • The sections of a press release.
  • The purpose of each section.
  • Where to emphasize facts.
  • Where to show some personality.
  • Honing press release writing style.
  • Tone
  • Diction
  • Sentence structure

Landing your press release in the news.

Who is the target audience?

  • Entrepreneurs
  • Marketing professionals
  • Managers who work with public relations firms

Free

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