Key Features

• 48 hours of instructor-led training
• 44 hours of self-paced video
• 10 simulation exams included
• Instructor dream team of silicon valley authors
• Preparation for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube exams
• Includes 10 rounds of simulations to practice SEO, SEM, conversion optimization, web analytics & email marketing

Course description

• What’s the focus of this course?

  The Digital Marketing Certified Associate (DMCA) course is designed by expert digital marketing authors to help you develop well-rounded digital marketing skills. You will acquire an in-depth knowledge about the various digital marketing domains and get hands-on experience on the most important digital marketing tools. The course is designed to make you industry ready, enabling you to execute your own digital marketing campaigns through “Mimic Pro” simulations & real-life projects.

What are the course objectives?

This course will enable you to:

• Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), conversion optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy.
• Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing.
• Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, conversion optimization, email marketing and more. 
• Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing.
• Learn how to formulate, plan, and execute effective digital marketing strategies with our digital marketing strategy module.
• Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications.
• Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter.

The target audience

Digital Marketing is a growing industry that offers many career opportunities. This certification is best suited for:

• Traditional Advertisers and Marketers, to stay relevant in an increasingly digital world
• Sales and Business Development professionals, to improve their sales process
• Aspiring Digital Marketers and Students, to gain entry into the digital marketing industry
• Business Owners and Entrepreneurs, to plan and execute effective digital marketing campaigns for business growth