Lessons learned in the trenches, consulting for some of the biggest companies in the world.

What Will I Learn?

• Install AB testing tools
• Plan and Track Test Plans
• Know which tests to run and when
• Execute effective tests, measure them and promote the results

Requirements
No experience neccessary!

Description

Learn all about AB testing from one of the top Consultants and Speakers on the subject in the world!  You will learn what to test, what not to test and some of the testing strategies that have made MILLIONS for some of Chris Stolz's clients.

All of the information in this course comes from developing AB testing and analytics strategies for companies like Microsoft, Saks 5th Avenue, Hudson's Bay and even Coca Cola.

This is real, actionable advice learned in the trenches.

Who is the target audience?

• Anyone looking to learn more about testing
• Experienced CRO's looking for (we think) GENIUS test ideas