What Will I Learn?

• The top 8 psychological elements to include in your marketing offer.
• How to present your price so it looks like the best deal ever, even if you sell a product or service for $500.
• How to “frame” your value proposition.
• How to communicate clearly and get your message across with 100% accuracy every time.
• How to prove what you promise, so your prospects trust you, like you and buy from you.
• You will learn how to create urgent situations that cause people to act quickly!
• You will learn how to increase the value of your proposition by adding bonuses and other incentives.
• You will learn the top 2 rules when it comes to adding a bonus to your offer.
• How to remove risk or even better reverse it.
• How to ask for action in a way that doesn’t sound like a sleazy sales person.
• You will learn the biggest secret of creating a successful offer. (Building a relationship first and then sell)
• You will see a real-life application of the psychological principles taught in this course.
• You will learn how to use your personal story as the ultimate sales tool
• You will learn few of the most potent formulas for writing copy.
• You will learn the best place to utilize your marketing story for optimal results.
• You will learn basic segmentation principles - psychographic as well as demographic segmentation.
• You will learn top 3 rules when writing a marketing story.

Requirements:

• Basic understanding of marketing and business.
• Willingness to learn

Who is the target audience?

• Online entrepreneurs
• Book authors
• Bloggers
• Online marketers
• And people from any occupation that requires writing marketing copy for the purpose of getting response and action.