Social Media Marketing Course
Ecdemy
The technology-empowered, digitally savvy customers are changing the world, the economy, and businesses and to help you win in the age of the customer, we offer the most relevant skills in Social Media Advertising to meet the challenges of today.
Key Takeaway
The course focuses on creating a balance between the holistic aspects of developing a brand in today’s world and the more functional aspects of Social Media Advertising such as; campaign development, campaign management and optimization along with data driven analytics.
Final Outcome
You’ll be able to develop your own Social Media Advertising strategy and have the knowledge and skill sets to execute on that plan. You will be able to start utilizing your learnings to grow your business or help the growth of another.
WEEK 1: SOCIAL MEDIA ADVERTISING CHANNELS AND STRATEGY
OBJECTIVE: Learn a brief history of social media advertising and industry trends. Understand the various channels and tools available to marketers as these channels and tools are what allow us to reach our target audience, across the various stages of the buying cycle.
WEEK 2: FACEBOOK: DESIGNING CREATIVE ADS, UNDERSTANDING AD REQUIREMENTS AND AUDIENCE SEGMENTATION
OBJECTIVE: Learn how behind great ads there is the power of beautiful imagery and stunning graphics that captures attention and hearts and minds to drive people to take actions.
WEEK 3: ADVERTISING ON B2B PLATFORM LINKEDIN AND TWITTER
OBJECTIVE: Get an in-depth understanding of LinkedIn and Twitter as a marketing tool. Learn how to structure a campaign, targeting and audience segmentation.
WEEK 4: LIVE CAMPAIGN ON FACEBOOK/TWITTER
OBJECTIVE: On week 4 of our Course, learner groups present and brainstorm an end-to-end Social Media marketing campaign with corresponding results that they have been working on over the course
PARTICIPATION: During the course the focus is on in-class activities and they are designed to be highly interactive.
COMMUNICATION: Facebook Group will be the hub for all course communications and announcements.
FINAL PROJECT: You will select a real-world company, and develop a strategy that will address their social media marketing challenges.
Fees - 18000 Plus taxes for 4 class on 4 Sundays
Start Date -
Duration - Every Sunday for 4 weekends between 11 am and 5 pm
Next class -
Location: SHEROES Office - F-213/C, SIS House, Near Maharaja Arts, Lado Sarai, New Delhi - 30