Common Myths Around Copywriting Busted!
This happened to me too, years ago, while I was still in school and around the time I expressed a keen interest in writing: Many people around me told me to try copywriting as a career option.
After spending a little over a decade in the advertising (and writing) world, I came up with a collection of myths that I think it is time to bust!
1. If you write well, get into copywriting.
First, it is important to understand the kind of writing you are interested in. If you like writing short stories or have a keen interest for writing poetry, copywriting won’t give you many opportunities to do exactly that. Other career options relevant to these interests could include working for a lifestyle magazine, a newspaper, a PR agency, scriptwriting, playwriting, etc.
2. Good language skills!? Be a copywriter!
If you have a good grasp over English or any other language, it doesn’t automatically make you a good copywriter. A good copywriter does need good command over the language he is going to write in, but that is not enough.
3. It’s an easy job.
When was the last time an ad made you cry or pulled at your heart strings? We have the Cannes Lions International Festival Of Creativity, which is a yearly event hosted to award the best ad ideas around the world. Copywriting is far from easy and is all about cracking the idea behind the punch line. I repeat: It is not easy.
4. Anyone can do it.
It is true that several people from engineering or other backgrounds join the creative field, specifically copywriting. But it is not true that copywriting is a job everyone can do. While there may not be any bachelor’s degree in copywriting, you do need to have a knack for it. If you can’t come up with crisp, clear copy (content), then you are not the best fit!
5. It is all about copy!
A copywriter is a writer of copy –-> copy = content → for advertisement and PR purposes mainly. It has nothing to do with literally copying anything! The core concept is writing creative and crisp lines for advertisement across various platforms, or coming up with ad ideas that would jolt the target audience.
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